Facebook Messages: Changing the Face of Online Communication?

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Case Details:

Case Code : ITSY066
Case Length : 09 Pages
Period : 2010 - 2011
Pub Date : 2011
Teaching Note :Not Available
Facebook
Industry : Information Technology; Social Media
Countries : US; Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction Contd...

Subscribers of Facebook were to be provided with a facebook.com personal e-mail address that would integrate all services. The new feature was expected to simplify communication through text, instant messages, online chat, or email by offering all these communiqués from one single feed known as a ‘social inbox’. Users would be allowed to reply in any mode they wanted i.e., a user could, for example, reply to a chat through e-mail, through text messaging, or through chat itself. Observers opined that Facebook aimed to make the new product a one-stop-shop for all Internet-based communication related services, a major step in the progress of a company that had started as a social networking site.

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Till then, other e-mail providers had been offering all these services as independent products and users were unable to access one service from another. Highlighting this fact during the launch of the new product, Mark Zuckerberg, CEO of Facebook, said that the traditional e-mail services no longer appealed to the younger generation of Internet users as they were too slow.

Experts - Next Page>>

1] Stephanie Brenowitz, "Phoenix Rising", Matrix: The Magazine for Leaders in Education, September 2001.

2] Stephanie Brenowitz, "Phoenix Rising", Matrix: The Magazine for Leaders in Education, September 2001.

3] Mary George, "Dot-com dynamo", Colorado Biz Magazine, 2004.

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